WINNING THE FIGHT AGAINST AD FRAUD

Protect against high-risk traffic sources across all devices from bid request to conversion.

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With machine learning technology and an obsessive team of data scientists, we help you eliminate fraud along every part of the marketing funnel.

Fraud Protection

Prevent wasteful ad spend and beat fraudsters at their game, no matter how sophisticated their tactics.

Viewability Tracking

Ensure your ads are seen by real people and optimize their viewability beyond IAB standards.

Brand Safety

Protect your brand from inappropriate placements by knowing where your ad really appeared.

FRAUD AFFECTS BUYERS & SELLERS IN UNIQUE WAYS

Mobile Managers

Fraudsters hijack mobile devices, spoof their device IDs and other characteristics, simulate app installs and generate fake ad impressions, clicks and conversions. While the mobile web shares many of the same fraud tactics as desktop, mobile apps are attacked differently. As a result, detecting app install fraud and in-app fraud require a different set of tools.

Display Managers

RTB increases the efficiency of your display and retargeting efforts, but reduces visibility into how, where and whether your ads are seen. This makes it easier for malicious behavior to go undetected. Bad actors use a variety of tactics to generate massive amounts of non-converting impressions, simulate seemingly desirable traffic, hide your ads and place them on undesirable sites.

Affiliate Managers

Fraudsters love performance marketing! They use all sorts of unsavory tactics to generate fake actions and steal commissions from your true revenue-generating partners. Your program is at risk from bots and click farms that generate fake clicks, form fills & app installs, as well as fraudsters who hijack cookies to take credit for conversions they didn’t drive.

Supply Side Platforms

Fraudsters profit from the speed and efficiencies provided by publishers, exchanges and networks by sliding under the radar to offer low- and no-quality inventory that will never convert for your clients. This creates a constant challenge to provide (and charge for) the quality you strive to offer, while forcing you to deal with ongoing client discrepancies and reputation maintenance.

FRAUDULENT BOTS & APPS IN ACTION

Watch real-life scenarios, where we reveal thousands of ads that were fraudulently loaded behind the scenes.

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